EP. 11 - Inside SBC Lisbon 2026: Big Booths, Big Crowds, Big Energy
Nigel Williams visits SBC Summit Lisbon for the first time, exploring the scale of the conference with over 40,000+and attendees in 2025, the growth of the Affiliate Leaders Summit beyond iGaming. He speaks with Jeremy and Mukul from Afnook, Margaret from Alan Base, and Jyoti from Affiliate Leaders about affiliate platforms, industry expansion, and what makes the event stand out.
Key topics
• How a small side event near the expo creates space for relaxed networking
• Why Affnook developed dedicated reporting and fraud-optimization features for gaming affiliate programs
• How Alan Base’s tracking platform serves clients beyond gaming, including e-commerce
• The Affiliate Leaders Summit’s expansion to reach a wider marketing audience
• The scale and spectacle of SBC Summit Lisbon, from huge booths to live activations and food
Watch the full episode https://youtu.be/Rxrnrr190p4
